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The online toys and games retailing market size has grown significantly in recent years, projected to increase from $16.59 billion in 2023 to $18.18 billion in 2024, at a compound annual growth rate (CAGR) of 9.6%. The historical growth can be attributed to a growing middle-class population worldwide, increasing viewership of children’s TV and internet content, a trend towards online shopping, a shift towards e-commerce platforms, and a rising demand for multipurpose playthings. The market is anticipated to experience strong growth in the coming years, reaching $26.35 billion in 2028, with a CAGR of 9.7%. This anticipated growth is supported by rising demand for electronic games, the growing popularity of video games, increasing interest in interactive and educational toys, enhanced use of social media for promotions, and a surge in online gaming and esports. Key trends expected in the forecast period include product innovation, the development of educational toys, artificial intelligence companions, voice recognition in smart toys, and the adoption of augmented reality (AR) and virtual reality (VR) technologies.
Increasing consumer preference for online shopping and e-commerce is likely to drive growth in the online toy and game retail market. The rising preference for online shopping is due to the convenience of home shopping, a wider selection of products, and the ability to easily compare prices across platforms. E-commerce enhances online toy and game retail by providing a user-friendly shopping experience, offering an extensive array of products, enabling price comparisons, and allowing retailers to reach a global audience. In May 2024, the United States Census Bureau reported that total e-commerce sales in the U.S. rose by 8.6% in the first quarter of 2024 compared to the same period in 2023. Thus, the rapid growth of e-commerce is driving the online toy and game retail market’s expansion, with further increases anticipated through 2024 and into 2028.
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What Are The Key Trends That Influence Online Toys And Games Retailing Market Share Analysis?
Major companies in the online toy and game retail market are prioritizing the expansion of digital platforms, such as online e-commerce marketplaces, to enhance customer experience, boost sales, and extend market reach. An online e-commerce marketplace is a digital platform where multiple sellers can list and sell their products or services, allowing consumers to browse, compare, and purchase from a wide array of offerings in one location. For instance, in June 2024, Tesco PLC, a UK-based retail company, launched a new online marketplace enabling customers to shop thousands of third-party products alongside Tesco’s grocery offerings on Tesco.com and the Tesco app. The initial launch features around 9,000 products across various categories, including DIY, garden, homeware, toys, and games. These third-party products are sold and fulfilled directly by Tesco’s trusted partners, while Tesco’s grocery orders continue to be fulfilled from local stores or fulfillment centers. Tesco ensures that these sellers meet stringent requirements and standards for delivery speed, returns, and customer satisfaction, continuously monitoring their performance.
Which Market Players Are Driving Growth In The Online Toys And Games Retailing Market?
Major companies operating in the online toys and games retailing market are Kohl’s Corporation, LEGO System A/S, Nordstrom Inc., Mattel Inc., GameStop Corporation, Hasbro Inc., Barnes & Noble Inc., TOMY Company Ltd. , Ravensburger AG, BFL Group, Oompa Toys, Simba Dickie Group GmbH, UncommonGoods LLC, Hamleys of London Ltd, Tru Kids Inc., Le Toy Van Limited, Babesta LLC, Kidding Around Toys, Mary Arnold Toys, Tin Toy Arcade LLC, Toycra, ToysPlanet LLC
How Is The Global Online Toys And Games Retailing Market Segmented?
The online toys and games retailing market covered in this report is segmented –
1) By Type: Plush Toys, Infant Or Pre-School Toys, Activity And Ride-On Toys, Dolls, Games And Puzzles, Outdoor Seasonal Toys, Other Types
2) By Distribution Channel: E-Commerce Websites, Brand Stores, Marketplaces
3) By Application: School Age Children, Teens, Infants, Toddlers
Read The Full Online Toys And Games Retailing Market Report Here
The Online Toys And Games Retailing Global Market Report 2024 provides an overview of the online toys and games retailingmarket for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The online toys and games retailing market forecast analyzes online toys and games retailing market size, online toys and games retailing market share, leading competitor and their market positions.
The Table Of Content For The Online Toys And Games Retailing Market Include
1. Online Toys And Games Retailing Market Executive Summary
2. Online Toys And Games Retailing Market Segments
3. Online Toys And Games Retailing Market Size And Template Market Growth Rate
4. Key Online Toys And Games Retailing Market Trends
5. Major Online Toys And Games Retailing Market Drivers
……
25. Key Mergers And Acquisitions In The Online Toys And Games Retailing Market
26. Top Online Toys And Games Retailing Companies
27. Online Toys And Games Retailing Market Opportunities And Strategies
28. Online Toys And Games Retailing Market, Conclusions And Recommendations
29. Appendix
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